William Hill and Amaya desert merger talks
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18 October 2016
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British bookie William Hill and Amaya, owner of the yohaig code world's most significant online poker company, have actually ended talks of a possible ₤ 4.5 bn merger.

William Hill said it took the choice, external after canvassing views from a number of major shareholders.

Last week, its biggest investor, Parvus Asset Management, heavily criticised the yohaig code tie-up.
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Canada's Amaya, external, which owns PokerStars, said that staying independent was the very best move for investors.
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Amaya said: "Discussions have concluded, and Amaya and William Hill have identified that they will no longer pursue the merger."
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'Limited logic'
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News of the talks emerged earlier this month, with saying a merger would create "a clear international leader throughout online sports betting, poker and gambling establishment".
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However, Parvus said the deal had "restricted tactical reasoning" and would "destroy shareholder value".

The FTSE 250 bookie is aiming to maintain as a number of its close rivals combine. Paddy Power and Betfair have merged to develop a FTSE 100 betting company, while Ladbrokes and Coral are combining to become the UK's most significant High Street bookie.

Ladbrokes reported a 12% increase in third-quarter earnings on Tuesday, enhanced by online growth and poor outcomes for fan-favourites Manchester United and Barcelona.
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William Hill, which ousted its primary executive in July after a string of revenue cautions, saw off a takeover approach from casino firm Rank and online operator 888 two months ago.
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Meanwhile, Amaya's shares have actually fallen 30% in the previous 12 months amidst an expert trading investigation into its previous chief executive, the threat of a $870m (₤ 710m) fine in Kentucky, and slowing prospects for online poker.

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