Sky Bet extends English Football League sponsorship deal

17 November 2017

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Sky Bet has actually extended its multi-million pound sponsorship offer with the English Football League until the summer season of 2024.
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The betting operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to prevent problem gambling through messaging on shirts, and that clubs will benefit through more money.

The bet9ja's welcome offer, which is worth 10s of countless pounds, has been in location since 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
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this promotion code will make the 11-year offer one of the longest in professional sport, the firm said.
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The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the yohaig code .
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The wagering industry has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with gaming firms.
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However, competition organisers, and the clubs themselves, are free to take sponsorship from betting companies.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 divisions below the Premier League.

The president of Sky Bet, Richard Flint informed the BBC's Wake up to Money podcast that the English Football League used the profits created to assist them run their daily operations.
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He said: "Without sponsorship from the yohaig code wagering industry there aren't an excellent number of sponsors willing to get associated with football."
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However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
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Among the findings of the BBC's yearly Price of Football survey was that more young football fans bank on games than play the sport.

About 95% of TV advertisement breaks in live football matches function at least one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the yohaig code enjoyable stops. Stop" project.

"From the play offs and including next season every shirt will have an accountable gambling message on the t-shirt sleeve and we're tying that into a responsible gambling project beginning today, which consists of a TV advert and perimeter boards at EFL video games," he stated
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The "When the fun stops. Stop" campaign is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in action to public issues about betting and gambling dependency.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote much safer gambling, "the messaging needs to be a lot more explicit about the danger involved than what the gambling market presently proposes".

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