bet9ja.com
Sky Bet extends English Football League sponsorship deal
bet9ja.com
17 November 2017
bet9ja.com
30 Comments

Sky Bet has extended its multi-million pound sponsorship bet9ja's welcome offer with the League up until the yohaig code summertime of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.
bit.ly
Sky Bet states it will attempt to prevent problem betting through messaging on shirts, which clubs will benefit through more cash.

The deal, which is worth tens of millions of pounds, has actually remained in place considering that 2013.

Sky Bet said it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in professional sport, the firm said.

The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The betting market has been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling companies.
bet9ja.com
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the yohaig code three divisions listed below the Premier League.
bit.ly
The president of Sky Bet, Richard Flint told the BBC's Get up to Money podcast that the English Football League used the revenue produced to help them run their daily operations.

He said: "Without sponsorship from the yohaig code wagering market there aren't a terrific number of sponsors ready to get associated with football."

However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football survey was that more young football fans wager on video games than play the sport.

About 95% of TV advertisement breaks in live football matches function at least one gambling advert, the BBC found in October.
bet9ja.com
In some matches, 40% of the adverts were for gambling.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" campaign.

"From the play offs and consisting of next season every t-shirt will have a responsible gambling message on the shirt sleeve and we're connecting that into an accountable betting project beginning today, that includes a television advert and border boards at EFL games," he said

The "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by some of Britain's leading bookies in reaction to public concerns about gambling and betting addiction.

The head of the GambleAware charity, Marc Etches, stated that while it invited a dedication to do more to promote safer gambling, "the messaging needs to be a lot more explicit about the risk involved than what the gaming market presently proposes".

Reality Check: How much of an issue is issue gambling?
bit.ly
5 November 2017

23 October 2017
bit.ly