bet9ja.com
Sky Bet extends English Football League sponsorship deal
bet9ja.com
17 November 2017
bit.ly
30 Comments

Sky Bet has extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League up until the summertime of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to discourage issue gambling through messaging on t-shirts, and that clubs will benefit through more cash.

The bet9ja's welcome offer, which deserves 10s of millions of pounds, has been in location because 2013.

stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.

This will make the 11-year bet9ja's welcome offer among the longest in professional sport, the company said.

The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The wagering market has been under increasing analysis from the federal government, and from the yohaig code regulator, the Gambling Commission.

Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming companies.

However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 divisions listed below the Premier League.
bet9ja.com
The primary executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League utilized the revenue created to help them run their daily operations.

He said: "Without sponsorship from the betting industry there aren't a variety of sponsors going to get included in football."

However, there are fears that increasing varieties of young fans are being exposed to gambling adverts.

Among the findings of the BBC's annual Price of Football survey was that more young football fans bet on video games than play the sport.
bit.ly
About 95% of TV ad breaks in live football matches feature at least one gambling advert, the BBC found in October.

In some matches, 40% of the yohaig code adverts were for gaming.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the enjoyable stops. Stop" campaign.

"From the play offs and consisting of next season every shirt will have an accountable gaming message on the shirt sleeve and we're connecting that into a responsible betting campaign starting today, which includes a television advert and boundary boards at EFL games," he stated

The "When the enjoyable stops. Stop" project is orchestrated by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in action to public concerns about betting and gambling addiction.

The head of the GambleAware charity, Marc Etches, said that while it invited a dedication to do more to promote safer betting, "the messaging needs to be far more specific about the yohaig code danger included than what the gaming market currently proposes".

Reality Check: Just how much of an issue is problem gaming?
bet9ja.com
5 November 2017

23 October 2017
bet9ja.com